Thesis Title
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英文题目：一号 （如有副标题用小一号） 字体：Times New Roman 样式：加粗 学 号：
表中内容按实际情况填写 中国·珠海 二○一 七 年 五 月
跨文化交际课程论文
Obama’s Speech Making Strategies Abstract
小三号 加粗 Times New Roman 所有英语段落开头United States of America is that he knows how to deliver a powerful speech. In 2004, 空两个字母，汉语段落开头空两个汉字！ when a little-known senator from Illinois gave the keynote speech at the Democratic One of the reasons Barack Hussein Obama won his presidential election of the National Convention he started it all. That senator was Obama. It was a remarkable speech - poetic, and inspiring. The people who heard it would remember it for a long time.
This paper attempts to analyze the significant roles that ethical appeal, language appeal and gestural appeal play in English speeches. …
Keywords: Obama, appeal, speech, public speaking, body language
英文摘要和中文摘要的页码用大写罗马数字（Ⅰ，Ⅱ，„„）编号
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小四号 Times New Roman 行距：多倍行距，设置值1.25 注意：关键词要空一行另起，每个关键词之间用英文逗号隔开 跨文化交际课程论文
小三号 宋体 加粗 中文题目 摘 要
巴拉克•奥巴马能成为当今美国总统,其中一个重要因素是他卓越的演讲策略。在2004年美国民主党全国代表大会上,一位鲜为人知的伊利诺斯州的参议员发表了一篇富有激情、振奋人心的演讲，为他铺垫了成功的道路,他就是巴拉克奥巴马。当场所有的人无不为之鼓舞、喝彩。
这篇论文主要借助美国现任总统巴拉克奥巴马的演讲案例来分析人格魅力，语言魅力和手势这三种魅力在英语演讲中所扮演的重要角色。„„
关键词：奥巴马；魅力；演讲稿；公共演讲；肢体语言
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跨文化交际课程论文
CONTENTS
Abstract ........................................................... Ⅰ 摘 要.............................................................. Ⅱ Introduction .................................................................................................................. 1 1 The Power of English Public Speaking ................................................................ 2 2 Biography of President Barack Obama ............................................................... x 2.1 The Educational Experience That Led to Obama’s Success ............................... x 2.2 The Life Experience That Established Obama’s Personal Appeal ...................... x 3 Keynote Address at the 2004 Democratic National Convention ........................ x 4 Obama’s Speech Making Strategies ..................................................................... x 4.1 Verbal Strategies ................................................................................................. x 4.1.1 The Words That Matter .................................................................................. x 4.1.2 The Power of Rhetorical Linguistics in Speaking ......................................... x 4.2 Non-Verbal Strategies ......................................................................................... x 4.2.1 Obama’s Ways of Delivering ......................................................................... x 4.2.2 Gestures That Go with the Meaning of the Words ......................................... x 4.2.3 Voice and Intonation ...................................................................................... x Conclusion .................................................................................................................... x Bibliography ................................................................................................................. x
中文字体：宋体 英文字体：Times New Roman 字号：小四 行距：多倍行距，设置值1.25 注意：若论文有附录（Appendix），置于参考文献之后，致谢之前
跨文化交际课程论文
小三号 加粗 It is never inappropriate to say that one of the reasons Obama beat his rivals and Times New Roman Introduction won his presidential election, was giving wonderful speeches to his audience. It has long been a well-known concept that public speaking is one of the most important skills that leads to success in a person’s career. That is why the western countries adopt speech making as the electoral system of leaders of the government; consider the chance of an African American becoming the president of the United States. …
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跨文化交际课程论文
一级标题 小三号 加粗 No matter what career people choose having a powerful command of the public Times New Roman 1 The Power of English Public Speaking speaking will greatly increase their odds of success.
Here let’s take a look at a current survey released on October 2, 2006, by The Conference Board, Corporate Voices for Working Families, Partnership for 21st Century Skills, and the Society for Human Resource Management groups. “What applied skills and basic knowledge are most essential skill for those you will hire with a four-year college diploma?” Oral Communication Collaboration Professional/Work Ethic Written Communication Critical Thinking/Problem Solving 95.4% 94.4% 93.8% 93.1% 93.1% Ninety five point four percent of the group listed oral communication as the most vital ability for them to hire a four-year college graduate. What can be learned here is that communication ability plays a more significant role than any of the other important abilities for people to gain a job.
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2 Biography of President Barack Obama
2.1 The Educational Experience That led to Obama’s Success 二级标题 四号 加粗 Times New Roman Obama’s educational experience during his schooling years contributed to his
speaking skill forming. A lawyer is one of the most eloquent people in the world. 参看附件3里面的Obama went to law school and he was the professor who taught law in University. “英语毕业论文引用和参考文献格Obama showed great leadership even when he was a student in college, from the editor to the president of a group. The author believes that no one just turns into a “Poets are the unacknowledged legislators of the world.”, as is his speech.
式” great man because of one single event he does. Shelley (1987: 29) held a bold view: Following high school, in 1979, Obama moved to Los Angeles to attend Occidental College. In February 1981, he made his first public speech, calling for Occidental's divestment from South Africa. …
2.2 The Life Experience That Established Obama’s Personal Appeal
We hear a lot specific stories in Obama’s speeches: the young man named Shamus at the VFW Hall in East Moline, Illinois; the workers in Galesburg, Illinois, who are losing their union jobs at the Maytag plant that's moving to Mexico; the father who was losing his job and choking back tears, wondering how he would pay $4,500 a month for the drugs his son needs; the young woman in East St. Louis, and thousands more like her, who has the grades, has the drive, has the will, but doesn't have the money to go to college; the people he met in small towns and big cities, in diners and office parks.
…
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跨文化交际课程论文
3 Keynote Address at the 2004 Democratic National
Convention
In 2004, President Barack Obama a little known senator from Illinois delivered his keynote address that rocked the world. What is President Barack Obama doing? What communication practices have enabled him to move rapidly from obscurity, overcoming challenges that could have thwarted another candidate—his race, his youth, his “exotic” name to become one of the most important figures in the Democratic Party? What oratory skills account for his ability to bring such disparate segments of society together, “transcending” race, energizing millennial and inspiring newcomers — young and old to participate in the electoral process? How does Obama manage to break down so many barriers? How does he connect so well with listeners, moving them on both an emotional and intellectual level as he translates his vision into the impulse to act? What can leaders in all arenas — business, politics, law, nonprofit and academia learn from him? …
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4 Obama’s Speech Making Strategies
4.1 Verbal Strategies 4.1.1 The Words That Matter
三级标题 四号 加粗 Times New Roman There have been other leaders with impressive personal stories. There have also been other leaders who have spoken words of unity, goodwill, and hope. What makes Obama so compelling? Why does his message resonate so powerfully? What is it that has helped Barack Obama elicit reactions such as, “His words moved me,” and “He understands?” His speeches are far from mere recitations—he has demonstrated a remarkable ability to connect with listeners. The key has been his talent for knowing his audience and identifying the issues they most care about. …
4.1.2 The Power of Rhetorical Linguistics in Speaking
Parallel construction, or repetition, is the most commonly used rhetorical device in speeches and in important articles. Though we can’t be more familiar with parallelism here，it is still necessary for us to take another look at the definition of parallel structure. …
4.2 Non-Verbal Strategies 4.2.1 Obama’s Ways of Delivering
Listening to the speech on the radio, we would get a much greater sense of Obama himself, his rhythm and pacing as he delivered his words and a feeling for what he felt was important through his tone of voice. …
4.2.2 Gestures That Go with the Meaning of the Words
the statements that Shelly Leanne wrote in her book Say It like Obama: …
As I can’t state as well as any experts that can state, here I would like to apply
4.2.3 Voice and Intonation
The deep timbre of his voice, his natural asset, heightened the positive impression. The way he controlled his voice — amplifying it when appropriate, gliding up a half-octave when needed, or allowing it to fall flat to denote
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跨文化交际课程论文
disapproval— gave power to his words and helped highlight his key themes. Varying the emotional texture of his tone — making it wistful at times, affectionate at others, and indignant when appropriate — also gave great depth to his words. …
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跨文化交际课程论文
Conclusion Obama’s political successes underscore a well-established fact, leaders benefit when they develop outstanding communication skills, because the ability to convey vision, to inspire confidence, to persuade and motivate others is key to effective leadership. The words used to describe Obama’s style—charismatic, magnetic energizing—speak to his strength as a communicator. The adjectives invoke to characterize his speeches: eloquent, inspiring, compelling. Many observers consider Obama such an accomplished speaker that they compare him with the great communicators of Martin Luther King Jr., John F. Kennedy, Robert Kennedy, Bill Clinton, and Ronald Reagan. …
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跨文化交际课程论文
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