manufacturer's brand (national brand)baby room accessibilitydiscriminatory pricingbenchmarking4C（Customer、Cost、Convenience、Communication）4P（Product、Price、Place、Promotion）4V（Variation、Versatility、Value、Vibration）FABE（Feature、Advantage、Benefit、Evidence）PDCA（Plan、Do、Check、Action）SWOT（Strength、Weakness、Opportunity、Threat）door-to-door retailingdepartment storeOn-PackPETNP（News Paper）MTD（Means Month to Date）comparison advertisingCVS（Convenience Store）facilitating functionconvenience storeVariable costs Cooler Displayaffordable methodOP（On Premise）warehousing warehouse store C & C （Cash & Carry）differentiated marketingPM （Product Manager）line extensionindustrial marketSuperstore SPM（Supermarket）POSM（Point of Sale Materials）ABC（Activity based costing）：cost-plus pricinggrowth stagematurity stageCRP（Contiuous Replenishment）exportinginitiatorPW（Passive Wholesalers）TT（Traditional Trade）conventional marketing channelidea screeningidea generation Total promotion budget PG（Promotion Girl）inventory controlKSRL-SPM（Large - Supermarket）SM（ShoppingMall）agentinseparabilityLKA（Local Key Account）geographic organizationTerritorial-structured sales force TPL（Third Party Logistics）FVP（First Vice President）Telemarketing Television marketing DSD（Direct Store Delivery）order processingmotiveexclusive distributionUSP（Unique Selling Propostion）GE（Gondola End）TG（Type Genus ）Island Displaymultibrand strategymultichannel marketingdiversificationdiversification growth opportunityengel's lawsSecondary Display2nd DT2nd tier Ws（）industrial economieslegal environmentcounter segmentationcall norms nontariff trade barriersZone pricing distribution channelDCRDSRRisk taking Service Service Industry MarketingServices marketing augmented productVP（Vice President）AVP（Assistant Vice President）LTDMindustrial goodsPR（Public Relation）cooporate chaincorporate VMScorporate communicationcompany marketing environmentcompany marketing opportunityfunctional discountSuppliersSuppliersdogsbehavioral segmentationbuyerbuyer decision processbuyer-readiness statesShopping center fixed costscustomercustomer-structured sales forcebenefit segmentationcustomer groupcustomer attitude trackingoligopolistic competition Sidekick DisplayTariff Relationship marketing management contracingmanagement science approachadministered VMSadministered VMS MW（Managed Wholesalers）AD（Advertisement）advertising objectiveadvertising specialitiesSloganinternational marketInternational Marketingcontractual VMSjoint venturingjoint ownershipcore productmacroenvironment macromarketingbackward integrationReciprocity environmentalismexchange rateinstitutional approachbasing-point pricingconcentrated marketingCAO（Computer Assisted Ordering）Technological environment Seasonal discount WTD（Weighted）GS（Gas Station）family life cycleValue analysis Value chain indirect export Cross Displayexchangeexchange functionRole closingYTD（Year To Date ）cash cowsPUR（Purchase）embargobrokereconomic community economic enviromentDT（Distributor）experience curve(learning curving)contests,sweeptakes,gamescompetitive advantagecompetitorscompetitor analysisHYM（Hypermarket）decision-making approachPallet DisplayADRInventory dayFOB-origin pricingTP（TETRA PAK）chain storescombination storeP-T（Part-timer）Retailing wheel of retailing concept Retailer Retailer cooperatives RKA（Retail Key Account）fashionmonopolistic competitionRoad ShowHBR（Hotel，Bar，Restaurant）ACgreen marketingFloor Displaymaslow's hierarchy of needs3A（Avalible、Able、Adsire）buyer's marketMIT（Marketing Inpact Team）Seller’s market GRP（Gross Rating Point）mediaSPPD（Sales Per Point of Distribution）American marketingPOP（Point Of Purchase）Seal-bid pricing Seal-bid pricing intensive distributionintensive growth opportunityfreight-absorption pricingStars Target profit pricing Served market(target market) catalog marketinginternal reports systemdurable goodsannual plan controlage and life-cycle segmentationderived demandQuotas DC（Distribution Center）wholesaling WHS（Wholesaler）WDRbrandbrand markbrand equityBM（Brand Manager）brand decisionbrand namebrand imagebrand extensionAVE（Average）atmospheresTDMTDSchannel levelchannel membersCDMchannel systemmarket-skimming pricingYA（Year Ago）VAL-YA（Value YA）NKA（National Key Account）GKA（Global Key Account）OOS（Out of Stock）market targetingdemographic segmentationhuman needHRD（Human Resource Director）convenience goodsTrade mark DM（Direct Mail）merchant wholesalerbusiness analysisbusiness philosophycommercializationBusiness NegotiationPP（Previous Period）VAL-PP（Value PP）Social environment Social classes Social marketing Penetrationlifestyleecological environmentTime-series analysis fadsactionabilitymarketmarket orientationmarket positioningValue Sharemarket sharemarket developmentmarket leadermarket penetrationmarket penetration pricingMDRMDMMDEmarket segmentmarket segmentationmarketing environment marketing audit marketing information systemmarketingmarketing mixmarket growth ratemarket specialization MD（Marketing Director）Samplingmarket testingincome segmentationCheckout DisplayIPO（Initial Public Offering）CFO（Chief Financial Officer）CIO（Chief Information Officer）COO（Chief Operations Officer）CEO（Chief Executive Officer）marketing databaseQuantity discount NUM（Numeric）decline stagehorizontal integrationhorizontal marketing systemgoing-rate pricingattitudehypermarketsPrice discountSpecialty goods franchisefranchise organizationBar CodeTCTMMUPC（Universal Product Code）GE strategic business-planning grid Uniform delivered pricing introduction stageReturn on investment(ROI) Sales representative Sales team Selling concept Sales force structure exchange controlfull service wholesalermicroenvironmentmicromarketingUnsought goods Culturecultural environmentQuestion marks CSTD（Company Sells Third Party Delivers）Undifferentiated marketing intangibilityhabitual buying behavior Segmentattion variable Slim（Slim）MT（Modern Trade）OTCROT（Organized Trade）cash discountactual productATL（Above The Line）reference group foreward integrationconsumer goodsU&A（Usage and Attitude）consumerconsumerismconsumer orientationconsumer buying behaviorconsumer cooperativeconsumer marketConsumer BehaviorCRCR-OPCR-TTCR-MTCR-OTVAL（Value）VOL（Volume）Sales quotas Sales ChannelsS-SPM（Small - Supermarket）new productnew product pricingnew product developmentNew Products Developmentnew taskindustrializaing economiesform Utilitygender segmentationdemandsdemand curveincome elasticity of demandinelastic demandneed,want,demandlicensingSelective distribution Selective specialization learning Submarket Subculture Samples UMbusiness portfoliointegrative growth opportunityopinion leaderscausal researchhead-on positioningbreakeven pricingmarketing researchanalytical marketing systemmarketing management marketing budgetmarketing strategymarketing intermediariesSales promotion User couponslimited-service retailerslimited-serviece wholesaleravailable marketforecasingOEM（Original Equipment Manufacturer）ODM（Original Design Manufacturer）Transportation OM（Operations Manager）OD（Operations Director）growth-share matrixTrading stamps Strategic planning Strategic fit Strategic business unit(SBU) tactics DS（Discount Store）discount storeallowanceintegrated marketing communicationoverall marketgovernment marketdirect exportdirect investmentStraight rebuydirect-mail marketingfunctional approachmiddlemencentral business districtM-SPM（Middle - Supermarket）LoyaltyStore CheckKA（Key Account）KAMRepositioning Specialty store DIST（Distributor System）Reseller market financingautomatic vendingnatural environment OBM（Own Brand Manufacturer）Voluntary chain Total costs DirectorGM（General Manager）GMDR（General Manager Direct Reports ）Vertical marketing system(VMS) leasingcaptive-product pricingorganization imageSKU（Stock Keeping Uint）FGD（Focus Group Discuss）制造商品牌(第二次世界大战至６０年代后）生育高峰(市场细分）可接受性（需求）差异定价（与购买者比较）产品水准基点4C营销理论（顾客、成本、便利、沟通）4P营销理论（产品、价格、渠道、促销）4V营销理论（差异化、功能化、附加价值、共鸣）FABE法则（特性、优点、利益、证据）PDCA循环管理（计划、执行、检查、行动）SWOT分析法（优势、劣势、机遇、威胁）挨户销售百货商店绑赠宝特瓶（俗称胶瓶）报纸杂志本月到今天为止比较广告便利店便利功能 便民店变动成本冰柜陈列财力承受力餐饮渠道仓储仓储商店仓储式会员店差异性营销产品经理产品线扩展产业市场超级商店超级市场陈列品成本动因核算法（又称：巴雷托分析法）成本加成定价成长期成熟期持续补货出口初次使用者，发起者传统批发商传统渠道传统营销渠道创意筛选创意想法促销预算促销员存货控制大客户销售主任大型超市大型购物消费中心代理人等一性；不可分割性地方性重点客户地理细分地区结构型推销结构第三方物流第一副总裁电话直销电视直销店铺直接配送订单处理动机独家分销独特销售主张端架堆头堆头式陈列多品牌战略多渠道营销多样化，多种差异多样化增长机会恩格尔定律二次陈列二级分销商二级批发商发达工业化经济类型法律环境反细分化访问（客户）标准次数非关税贸易壁垒分区定价分销渠道分销商合约代表分销商销售代表风险承担服务服务业营销服务营销附加产品副总裁副总裁助理高级区域拓展经理工业品公共关系公司连锁公司系统公司宣传公司营销环境公司营销机会功能折扣；交易折扣供应商供应商狗灯产品购买行为细分购买者购买者决策过程购买状态购物中心固定成本顾客顾客结构型推销结构顾客利益细分顾客群顾客态度跟踪寡头垄断竞争挂条陈列关税关系营销管理合同管理科学研究法管理系统管理系统管制批发商广告，广告活动广告目标广告特写稿，号外广告语国际市场国际市场营销合同系统合营合营股权核心产品宏观环境宏观市场营销后向一体化互惠环境保护主义汇价；汇率；外汇行市机构研究法基定定价集中性市场营销计算机辅助订货技术环境季节折扣加权加油站便利店家庭生命周期价值分析价值链间接出口 交叉陈列交换交换功能角色结帐截至当期的本年累计金牛类产品进货禁运，贸易禁止令经纪者经济共同体经济环境经销商，分销商经验曲线；学习曲线竞赛，摸奖，游戏竞争广告竞争者竞争者分析巨型超级市场决策研究法卡板陈列客户拓展代表库存天数离岸价格利乐无菌包装（俗称纸包装）连锁商店联合商店临时工，特指临促零售；零售业零售车轮假说零售商零售商合作社零售重点客户流行垄断竞争路演，大型户外促销活动旅馆、酒吧、餐馆等封闭性通路铝罐包装绿色营销落地割箱陈列马洛斯需求层次论买得到、买得起、乐得买买方市场卖场整合性陈列；堆箱卖方市场毛评点；总收视点（媒介用语）媒体每点销售额美国市场营销协会门店广告密封投标竞价密封投标竞价密集化（广泛性）分销密集化增长机会免收运费定价明星类产品目标利润定价目标市场目录营销内部报告系统耐用品年度计划控制年龄及生命周期细分派生需求；引发需求配额配送中心批发；批发业批发商批发拓展代表品牌品牌标志品牌价值品牌经理品牌决策品牌名称品牌形象品牌延伸平均数气氛，环境（购买现场）区域拓展经理区域拓展主任渠道层次渠道成员渠道拓展经理渠道系统取脂定价去年同期去年同期销售额全国性重点客户全球性重点客户缺货确定目标市场人口统计环境人类需求人力资源总监日用品商标商场快讯商品广告；邮报商人批发商商业分析商业观，经营哲学商业化商业谈判 上期上期销售额社会环境社会阶层社会营销观念渗透率生活方式生态环境时间序列分析时尚实效性市场市场导向市场定位市场份额市场份额；市场占有率市场开发市场领导企业市场渗透市场渗透定价市场拓展代表市场拓展经理市场拓展主任市场细分市场细分化市场营销环境市场营销审计市场营销信息系统市场营销学；市场营销市场营销组合市场增长率市场专业化市场总监试吃试销收入细分收银台陈列首次公开募股首席财务官首席信息官首席运营官首席执行官数据库营销；关系营销数量折扣数值衰退期水平（横向）一体化水平营销系统随行就市定价态度特级需求特价特殊品特许经营特许经营组织条形码铁罐包装通路行销市场经理通用产品编码通用电气业务组合方法统一交货定价投入期投资报酬率推销代表推销队伍推销观念推销结构外汇管制；外汇管理完全服务职能批发商微观环境微观市场营销学未寻求产品；未知产品文化文化环境问题类产品我销他送无差异性营销无形性习惯性购买行为细分变量纤细，苗条（包装）现代渠道现代渠道销售代表现代特殊渠道现金折扣现实产品（形式产品）线上费用相关群体向前一体化消费品消费态度和行为（市场 调查）消费者消费者保护主义消费者导向消费者购买行为消费者合作社消费者市场消费者行为 销售代表销售代表 - 餐饮渠道销售代表 - 传统渠道销售代表 - 现代渠道销售代表 - 现代特殊渠道销售额销售量销售配额销售渠道 小型超市新产品新产品定价新产品开发新产品开发新购买（任务）新兴工业化经济类型形态效用性别细分需求需求曲线 需求收入弹性需求无弹性需要，欲望，需求许可选择性分销选择性专业化学习亚市场亚文化样品业务单位经理（大区经理）业务组合一体化增长机会意见领袖因果分析调查迎头定位盈亏零界点定价法营销调研营销分析系统营销管理营销预算营销战略营销中介营业推广用户优待券；赠券有限服务职能零售商有限服务职能批发商有效性市场预测原始设备制造商，俗称 “贴牌”原装设计制造商运输运营经理运营总监增长份额矩阵（波士顿矩阵）赠品印花战略规划战略适应战略业务单位战术折扣店折扣商店折让，津贴整合营销传播整体形象政府市场直接出口直接投资直接重购直邮营销职能研究法中间商中心商业区中型超市忠诚度终端调查，铺市率调查重点客户重点客户经理重新定位专业商品专营分销商转卖者市场资金融通自动售货（机）自然环境自有品牌制造商自愿连锁总成本总监总经理总经理直接下属纵向营销系统租赁组合产品定价法组织形象最小库存计量单位座谈会（市调一种）
